CPD Responsible Marketing Procedure

This document applies to adult educators undertaking Dr Layla Institute for Educational Excellence professional development independently or through a school or employer.

Initial delivery is through self-paced online CPD e-modules and, where offered, live online sessions. Face-to-face activities may be introduced only after the applicable permissions, licences, venue safeguards and any necessary accreditation or course-delivery approvals have been confirmed.

Dr Layla Institute for Educational Excellence will promote its CPD services honestly, accurately, respectfully and in a way that enables educators and schools to make informed choices.

Information about courses and services should be communicated clearly and should not mislead prospective participants about the nature, status or conditions of the professional development being offered.

Provider status, course accreditation, CPD hours, logos and certificates must be described only as formally authorised. A pending application must not be represented as an approval.

Approval of one course or delivery format must not be presented as approval of all courses or formats.

Published course pages should provide clear and relevant information to help prospective learners understand what is being offered before making a decision.

Course information should clearly state:

• The intended audience.
• Course aims and learning purpose.
• Delivery format.
• Expected duration.
• Entry requirements, if any.
• Price.
• Available accessibility options.
• Assessment requirements and certificate conditions.
• Applicable cancellation terms.

Marketing to GCC and other international audiences must not imply endorsement by a national regulator, inspection authority or education ministry unless that endorsement has been independently verified and authorised.

International marketing materials should accurately represent the Institute's services and the confirmed status of any relevant approval or endorsement.

The Founder/CEO or a designated representative reviews major marketing claims and corrections.

Team specialists and third parties must not publish unapproved accreditation or performance claims.

Testimonials, statistics, photographs, assessment examples and inspection-report extracts must be used with appropriate permission, attribution and confidentiality safeguards.

Marketing materials should respect the permissions and confidentiality requirements applicable to the material being used.